The Brand Called You
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I just finished reading The Brand Called You written in 1997 by Tom Peters, and I have to say: I am blown away ! This article is piece of art which contains so many nuggets of wisdom I don’t know where to begin !
I actually read it 3 times. The first was a discovery. The second was to extract more honey out of it. The third was to decide which were the parts inspired me the most so that I can quote them hereunder.
I highly, highly advise you to go and read this gem and save it, bookmark it, delicious it, share it… The 3 quotes hereunder are teasers. They are great nuggets of wisdom taken individually. But the full article hold so much more !
Everything you do and are defines your brand
When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand. Everything from the way you handle phone conversations to the email messages you send to the way you conduct business in a meeting is part of the larger message you’re sending about your brand.
Loyalty is key - at least if you understand its re-definition
Today loyalty is the only thing that matters. But it isn’t blind loyalty to the company. It’s loyalty to your colleagues, loyalty to your team, loyalty to your project, loyalty to your customers, and loyalty to yourself. I see it as a much deeper sense of loyalty than mindless loyalty to the Company Z logo.
4 points to check to be successful
No matter what you’re doing today, there are four things you’ve got to measure yourself against. First, you’ve got to be a great teammate and a supportive colleague. Second, you’ve got to be an exceptional expert at something that has real value. Third, you’ve got to be a broad-gauged visionary — a leader, a teacher, a farsighted “imagineer.” Fourth, you’ve got to be a businessperson — you’ve got to be obsessed with pragmatic outcomes.








